Responding to the request of a significant number of veteran exhibitors of the Salone del Mobile.Milano – the international showcase of the Home-furnishing system – “i Saloni WorldWide Moscow” were launched in 2005 and since then are held annually in Moscow in October, becoming the benchmark event for the Home-furnishing sector for the Russian market and the countries in its geopolitical basin.
A major new departure for 2018 was the introduction of a new name for the event: Salone del Mobile.Milano Moscow, underscoring its origins, its close ties with Milan and Italy’s strong commitment towards internationalisation. This was triggered by a wish to encapsulate the same consistent identity under a single brand for an event that is seen by the public as the leading international design and furnishing appointment the world over, whether in Moscow, Milan, or for the last two years, also in Shanghai.
The Salone del Mobile.Milano Moscow is a point of reference for trade operators, professionals, the press, fans, millennials and everyone constantly on the lookout for new pieces that balance design, planning and lifestyle. The event is regarded as the only platform for good quality furnishing on the Russian market thanks to the huge array of goods, which range from furnishings to upholstereds, lighting systems, kitchens and built-in appliances, offices, accessories, bathrooms and textiles.
Within the Crocus Expo, the most important exhibition center in Russia, more than 240 Italian and foreign companies participated to the15th edition, showcasing a selection of pieces shown in Milan – from classic to design and luxury pieces.
In full synergy with the Moscow event since 2005 is the SaloneSatellite Moscow, which has become a major opportunity for young Russian and former Soviet Republic designers to make contact with the exhibitors, and take advantage of the huge visibility offered by the international press presence. Each year, the SaloneSatellite Moscow Award is presented for new concepts, original designs and proposals that are the forerunners of the great products of tomorrow. The selection is entrusted to a Jury composed of sectoral professionals. The top three award-winners will be invited to the following edition of SaloneSatellite, held under the umbrella of the Salone del Mobile.Milano.
Also in full synergy, the Master Classes, in collaboration with ICE – Italian Trade Agency, led by three pivotal figures in Italian architecture and design, are unique opportunities for interface, dialogue and reflection on design issues.
Alongside the Master Classes, the Work Talk: aimed at Russian professionals, the format was conceived in 2017 to stimulate new ideas and strategies against the country’s actual design and architectural background.
Furniture; Furnishing accessories; Upholstered furniture; Home textiles; Bathroom furniture and accessories; Lamps; Kitchen furniture; Office furniture; Furnishing elements and fixtures